About the project

System One Labs is a spin-off from the University of Bamberg. We develop AI- driven software that transforms CRM and ERP data into personalized recommendations for sales teams. Unlike purely process-focused tools such as Process Mining, our approach addresses the human side of sales — behavior, motivation, and self-efficacy. The platform delivers objective, transparent feedback through our AI sales coach, Sam.

System One Labs is a spin-off from the University of Bamberg. We develop AI-driven software that transforms CRM and ERP data into personalized recommendations for sales teams. Unlike purely process-focused tools such as Process Mining, our approach addresses the human side of sales — behavior, motivation, and self-efficacy. The platform delivers objective, transparent feedback through our AI sales coach, Sam.